How to Set Up a LinkedIn Company Page

by Kathy Bernard

Creating a LinkedIn company page lets your organization stand out on the world’s largest business network. And the good news? Creating a company page won’t cost you a dime and is fairly easy to set up.

To create a company page (which is different from your profile, which is all about you), log on to LinkedIn and then click “Work” at the top of the page. Select “Create a Company Page.” Add your company name, create a LinkedIn public URL (your organization’s customized LinkedIn web address), and verify that you are an official company representative.

Then simply complete your page’s “About us” section, add your 300-by-300-pixel logo and a 1,536-by-768-pixel image banner, and list up to 20 specialties.

Once you have created the page, visit your personal profile page, scroll to your job entry at your company and retype the company name into the company box. Select your company name (now with logo) from the list that pops up and click save. Your logo will show on your profile and people can click the logo to visit your company page. Ask employees to link to your company page too.

Encourage people to follow your company page by sending them the LinkedIn public URL address. Keep in touch with followers by clicking your page’s “Manage Page” button and posting often into the “Share an article, photo, video, or idea” box.

The bottom line: You don’t have to be Microsoft or Apple to impress on LinkedIn; you just need an impressive LinkedIn company page.

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing or fundraising.