Reach Prospects Through Sponsored LinkedIn InMail Messages

by Kathy Bernard

LinkedIn’s Sponsored InMail advertising option lets you send personalized, private email-like messages to your prospects’ LinkedIn inboxes. Such messages provide a way to reach your potential customers even if you aren’t connected to them on LinkedIn or don’t know their email addresses.

Consider using such messages to boost event registrations, drive conversions for your products or services, or promote content downloads, such as e-books or white papers.

LinkedIn provides strong demographic targeting tools, such as city, company and job title segmentation, to help you reach precisely the right people. The messages are delivered to prospects only when they are active on LinkedIn, and strict limits on how often LinkedIn members can receive InMail ensures that your message will get noticed. Your messages can direct recipients to your website, landing page or content (like a sales sheet) or collect leads using LinkedIn’s lead generation forms.

Sponsored InMail messages are easily readable on any size screen, include an image that you upload and feature a customizable call-to-action button, such as “Register now!,” that is always visible so recipients can easily click to express interest.

Sponsored InMail messages are bought on a “cost per send” basis, so you pay for each message delivered. The minimum daily budget is $10. Expect to pay around 75 cents per send.

To get started, visit https://business.linkedin.com/marketing-solutions/sponsored-inmail.

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing or fundraising.