Should You Upgrade to LinkedIn Premium

by Kathy Bernard

Considering LinkedIn premium for your business? Here are the costs per person and the pros and cons for each option.

Business Premium - $59.99/month
PROS: See “everyone” who visits your profile, send 15 InMail messages/month, gain business insights on prospect companies, enjoy unlimited people browsing and the benefits of Job Seeker Premium (high job positioning, learn salary ranges and sought-after skills for positions), plus gain access to LinkedIn Learning courses.
CONS: Anonymous profile visitors remain anonymous, 15 InMails are not that many, no access to advanced search filters.

Sales Navigator - $64.99/month
PROS: See who visited your profile, send 20 InMails/month, enjoy unlimited people browsing plus Job Seeker Premium, take LinkedIn Learning courses and benefit from Lead Builder to create custom lead lists and find decision makers using advanced search filters.
CONS: Pricey, anonymous visitors remain anonymous and (in my opinion) its advanced search filters don’t always yield optimum results.

Recruiter Lite - $99.95/month
PROS: See who visited your profile, 30 InMails/month, advanced people search with recruiting filters, unlimited people browsing, talent suggestions, automatic candidate tracking, and the ability to manage whole candidate pool in one place.
CONS: Pricey, anonymous visitors remain anonymous and (in my opinion) its advanced search filters don’t always yield great results.

Prices are higher if you are paying monthly. Team/enterprise features and pricing are available.

So, should you upgrade? Maybe! Try a 30-day free trial through LinkedIn before deciding.

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.