A Simple Way of Supporting Customers on LinkedIn

by Kathy Bernard

Your LinkedIn home page gives you an easy way to support your customers and prospects -- like, comment and share their posts! Here’s how:

Log into LinkedIn. The page that opens is your home page where you will see dozens of posts, some from your customers and prospects discussing new products, new hires, and other good news. Simply click the Like, Comment and Share buttons to further their message. Each option has particular benefits:

Like is super easy, so if you only have 5 minutes, click a few likes, or hover over the hand icon to select the Celebrate, Love, Insightful, or Curious options.

Comment allows you to say something positive about their post or to encourage others to weigh in on their topic.

Share encourages you to comment AND spread your customers’ message with your network to expand their reach to many more people.

Include your customers’ company name with an “@” symbol when commenting. Example: @technology partners to make sure they see it. Use hashtags, such as #technology to attract readers interested in this topic.
Follow your customers’ company page (by typing a company name into the search box and clicking the Follow button on its page) to ensure that their posts appear on your home page.

Support your prospects’ posts. They just may support you in return!

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.