A Game Changer For Your Business: LinkedIn Hashtags

by Kathy Bernard

Want to get your message in front of interested prospects on LinkedIn? LinkedIn hashtags makes that possible. Hashtags are a word or phrase immediately preceded by a number sign (#). Example: #healthcare.

By including hashtags in your LinkedIn posts, people interested in your topic will see your message on their LinkedIn home page news feed so that they can click to read your article or click your name or face to learn about you.

So, for example, if your post concerns using LinkedIn voice messaging for sales and marketing, add the hashtags #linkedin, #marketing, and #sales to attract prospects interested in those topics.

To find relevant hashtags to follow, type # plus a word or phrase (with no space after # or between words) into the LinkedIn search box. Example: #brandawareness. Select a term from the drop-down list and then click “Follow”. To find multiple hashtags, visit My Network, scroll to “More suggestions for you” and select “Hashtags”.

Limit hashtags to three per post. To tag people or a company so that they’ll see your post, use an “@” symbol followed by their name. Examples: @Kathy Bernard or @WiserU. Select the person or company from the pop-up list to complete the tag. Limit tagging to people who will benefit from the post or who will be pleased by the attention.

Try hashtags and tagging on LinkedIn to attract your prospects!

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.