LinkedIn’s Employee Notifications Feature Lets Your Team Spread the Word

by Kathy Bernard

When an employee clicks on a post preview, they’re taken to the update where they can react, comment, or re-share.

When you are a small business owner, you know how tough it can be to get people to visit or follow your LinkedIn company page or respond to your posts! Fortunately, LinkedIn has taken steps to help. One of the best improvements to the company page is the new Employee Notifications feature.

Current employees who have linked to your organization’s page in their profile’s Work Experience section can receive notifications whenever you post an update to your page. (You know that they are properly linked if the company logo shows in their profile’s current experience listing).

To activate this feature, post an update to your company page, click the *** More icon on the particular update and select “Notify employees of post.” When an employee clicks on the post preview, they’re taken to the update where they can react (choose the Like, Clap, Love, Insightful, or Curious emoji), comment on the article, or re-share the post with their network.

Note that LinkedIn only allows you to notify employees of a post about once a week, so don’t overdo it. Employees can opt out of notifications if they choose not to participate.

For best results, consider a team LinkedIn training session so that employees feel confident in supporting your business brand and spreading your company’s good news on the world’s largest business network.

Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.