Selling Local? Promote Local on LinkedIn
by Kathy Bernard
When you share company news, job postings, or other announcements on your LinkedIn home page, add local hashtags such as #stlouis, #stlmade, and #stlouismo into your messages. By doing so, local people who follow such hashtags will see your post in their news feed.
But don’t stop there. If you sell products or services in certain parts of the St. Louis area, add hashtags like #stcharles, #stpetersmo, #southernillinois, or #westcounty into your post to reach people in those target areas.
Marketers use hashtags on LinkedIn to reach people interested in their topics, so also include hashtags for your products or services, such as #construction, #packaging, or #executivecoaching.
To find hashtags to follow or use, type “#” plus a word or phrase (with no space after the # symbol or between words) into the LinkedIn search box, such as #chiropractic. Select the term from the drop-down list and then click “Follow.” Also, select similar hashtags that pop up like #chiropracticcare. Scroll down the page that pops up for each term to view all articles that include that hashtag in their post. Follow companies that express interest or ask questions about your topics.
You can include multiple hashtags in your posts, but three-to-five hashtags per post is standard.
Add local hashtags to your LinkedIn posts to attract your prospects in the Greater St. Louis area!
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.