Build Your Brand Using The New LinkedIn Stories Feature
by Kathy Bernard
LinkedIn has added a Stories feature like Instagram, Snapchat, or Facebook that you can use for free to reach your prospects on the world’s largest business network.
LinkedIn Stories lets you or your company share images and short videos about your products, experiences, or insights for 24 hours before they disappear. Despite their fleeting nature, such stories can help you build relationships with your professional community, so watch other people’s stories, learn from the best, and then jump into LinkedIn Stories!
To post your first story, open the LinkedIn mobile app and then tap your profile photo or company page logo with the plus icon at the top of your home page. A camera will open so that you can record a video or take a photo, or click the picture icon to select an image or video saved to your mobile device. Add a fun sticker or text and mention connections or companies by using the @ symbol before their names. If you don’t see the Stories feature, upload the latest version of the LinkedIn app.
Use LinkedIn Stories to increase brand awareness, attract followers, and boost engagement with your network. Also use it to promote your services, drive traffic to a landing page, share quick how-to videos, or spotlight your employees. Additionally, share fun videos, cartoons, and inspirational quotations to stay engaged with your current and future customers.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.