Why You Should Train Your Staff Every Day!
by Nancy Friedman
I have trained hundreds/thousands of businesses to improve their communication and customer service. There is no question that training has a direct impact on employee efficiency and effectiveness as well as the success and sales of these companies.
Why? Because more business is lost due to poor service and poor treatment than to poor products.
The single greatest way a small business or any company can distinguish itself from the competition is by the level of service it offers. The higher the level of service you offer, the more successful you will be.
Companies spend significant amounts of marketing dollars trying to convince us to buy their products, but if customer contact is not handled well by employees or customer service representatives in a store, at a call center or on the web, all that money is wasted. You have one chance to make a first impression and gain a repeat customer. Poor customer service by an employee can stop a purchase, create negative social media reaction and ruin a brand.
The main reason for poor service is almost always lack of proper training. Yet, for many companies, training employees is not a priority. Managers are so busy putting out daily fires that they fail to notice they are losing business by not servicing their customers. Smart businesses that truly care about dealing with the public and providing quality customer service invest in employee training programs.
There is a direct correlation between employee training and improving business and sales. Those companies that feel they don’t need training are going to be at a disadvantage in today’s competitive business environment. Start the year right—and implement training.
P.S., If you brush your teeth every day, shouldn’t you train your staff every day?
Nancy Friedman, Founder/Chairman,
Telephone Doctor Customer Service Training, bringing you Zoom programs, and our www.serviceskils.com, a popular boutique, unique online eLearning platform. Nancy is a featured speaker on customer service, communications, and sales. www.nancyfriedman.com or call 314-276-1012.