LinkedIn Launches Premium Company Page Features
by Kathy Bernard
LinkedIn is rolling out a premium company page subscription feature to help organizations like yours standout on the business platform. The feature includes a custom call-to-action, a who’s visited my page attribute to make it easier to follow up with page visitors, and a custom testimonial option to allow your company to build a more credible presence.
Additionally, the subscription feature let’s you optimize your page’s content with AI-powered post writing assistance that will save you time and engage your prospects more effectively. Perhaps most importantly, the new feature allows you to auto-invite interested members to follow your page even if they are not first-degree connections with page admins. And finally, premium pages can feature a gold LinkedIn IN logo in the page header to show that your company is a premium subscriber.
You must be a super admin of your company page to opt into the premium feature and you must subscribe on desktop. The feature is separate from other premium subscriptions, such as Sales Navigator.
To purchase a premium company page subscription for about $100 per month, go to your LinkedIn home page and then on the left menu choose the premium option that shows on your account (it may say “Try Premium for $0” or similar wording (the wording is different depending on your current premium situation). Follow the prompts, select your payment method, and enter your billing information. Click “Start your free trial.” The first month is free so why not give the feature a try?
Kathy Bernard (kathy@wiseru.com), CEO ofWiserU.com, is a St. Louis-based LinkedIn expert/trainer who trains and equips individuals and businesses to maximize LinkedIn for sales, marketing, or fundraising.