Ask And You Shall Receive What Your Business Needs

by Richard Avdoian

Why is it that some business owners thrive while so many others are left standing still? Why is it that some are so resilient and are able to persevere while others slip backward?

The difference can be summed up in six words: “They ask for what they need.” These business owners are not afraid to learn new effective work practices; enhance their skills; and create dynamic, motivated and effective teams. They are confident in their knowledge and expertise, yet they recognize their limitations.

Successful owners and CEOs motivate themselves, raise the bar and, most important, know how to retain highly effective employees. Startup business owners in particular recognize that keeping top performers is critical to establishing the foundation necessary to grow and succeed. Employee turnover is expensive and extremely time-consuming, which directly affects team morale, customer service and profit.
If business owners plan to thrive, they should make the following practices part of their business’s culture:
• Develop a thorough business plan and review/revise frequently.
• Have well-written business mission and vision statements.
• Know your niche market(s) and ideal client(s) and market accordingly.
• Develop a structured orientation program with a team-welcoming rally.
• Define the specific components (DNA) of your business:
• Be sure all facets of the business are in line with the DNA.
• Select employees who fit well with the business DNA (image).
• Create a team logo or mascot that will be used on internal and external communications and public relations materials.
• Create mentor programs.
• Encourage and recognize employees who tap their skills and talents to stretch beyond the scope of their specific job description when appropriate.
• Support ongoing professional development opportunities.
• Establish clearly defined job descriptions and standards by which staff will be appraised.
• Implement routinely scheduled employee performance reviews and use them to mentor personal and professional growth.
• Maintain continual interactive communication with employees.
• Take time to get to know employees and learn about their special interests, talents, abilities, skills and aspirations.
• Acknowledge special initiatives or accomplishments in the presence of co-workers. Do not underestimate the value of recognition and even a simple thank-you.
• Personally attend seminars and workshops focusing on enhancing your leadership skills, stay current with advancements in your industry.
• Be truthful to yourself – know what you know and seek professional services or hire professionals to advise you or assume the responsibility for what you don’t know well.
• Read, read and read business-related books and periodicals – create a company library and encourage employees to check out books and periodicals

 The key to a thriving business is the owner and employees’ continual learning; exploration and development of new programs and services; exceptional customer service; and the ability to keep employees so actively engaged in their jobs – and aligned with the business’s mission and goals – that they have no desire to seek greener pastures.

Richard Avdoian is president/CEO of the Midwest Business Institute Inc., a business consulting and training firm.  For information about training and seminars, contact Richard at 618-972-8588 or Richard@RichardAvdoian.com.