by Richard Avdoian
Recognizing the significance of recruiting talented human resources professionals and establishing solid, effective teams is the most critical part of any business’, corporation’s or association’s success. Well-suited, engaged employees help establish a strong company culture and increase productivity and profitability, which will ensure steady growth and longevity. A business will be at risk if it cannot maintain effective teams made up of qualified, effective individuals.
New employees should embody these four characteristics:
• They take risks. They search and embrace new things, are experimental, change things up, and set their eyes on big clients and exceptional customer service. I once met a millionaire businessman and asked him how he built his million-dollar business. He said, “I sought out opportunities to fail at.” He immediately noticed the puzzled look on my face and elaborated: “If I only sought opportunities that I would succeed at, I would have tried very few things. The more opportunities I pursued and risks I took, the more I learned. In turn, the more I learned, the more successful I became.”
• They use their time wisely. Top-performing teams are made up of individuals who are well-organized and particular about how they use their time to get the best return on their investment. They seek out and spend the majority of their time with clients and prospects who have the highest payoff. Average-performing teams spend too much time with marginal opportunities, like window shoppers who consume time with little if any return.
• They invest in themselves and their clients and prospects. Top-performing individuals and teams recognize the benefit of investing their time and money to make trade shows memorable. They purchase gifts that are about their clients or prospects, not the company they represent. They take the necessary time to learn about their clients’ needs and concerns. They are committed to learning new ideas and techniques to enhance their expertise. They attend seminars and workshops, purchase industry magazines, and use the Internet to keep abreast of the trends in their niche market.
• They are passionate about exploring, networking and selling. Highly motivated trade show teams are passionate and actively attract and engage individuals to discuss their products and services. These team members thrive on meeting new people, making contacts and selling. Less effective individuals shy away from interacting, appear to be shy or would rather be somewhere else. They don’t like initiating conversations and don’t like meeting new prospects.
It is the business owner’s responsibility to help each member of the team recognize, respect and rely on the differences between the members to bring out the best in each other and the company.
Ultimately, creating a “We” culture and making a company prosperous starts with the owner hiring wisely and encouraging teams to work together harmonically, using everyone’s best qualities.
Richard Avdoian is founder and CEO of the Midwest Business Institute Inc., a business consulting and training firm. For information about training and seminars, contact Richard at 618-972-8588 or Richard@RichardAvdoian.com.
Submitted 7 years 340 days ago