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Learn This Speaking Technique For Building Trust

by James Canada

Speaking in front of groups is a business activity that many of us either take for granted or try to avoid. In truth, it’s the first critical step for building trust with our prospects, clients and employees. Most of us were taught to scan the audience and move our eyes rapidly around. In doing this, a visual message is sent from our eyes to the brain and, simultaneously, a verbal message is assembled and sent to the mouth. Is it any wonder that we sometimes lose our place, stumble, slur words, get confused or say the wrong things? Fortunately, there is a corporate presentation technique that can help us better connect with any audience, large or small.

By using “extended eye control ” in a group setting, we can simulate a more comfortable, and more engaging, one-on-one conversation. Here’s how it works: First, select one person in the group and look at them for an extended period of time, usually three to five seconds. Second, finish your thought or phrase. Third, slowly move your eyes to another person and then continue to talk. This method works easily with smaller groups.

For the same effect with larger groups, mentally divide the audience into three sections. Move from left to right with a pause in each area: looking left for a short period, up the middle and then to the right. Make extended eye contact with a different person in each section as you rotate through the audience. I have found that the participants will definitely feel drawn into the conversation.

Next time you are presenting to any sized group, make it a plan to practice extended eye control. You’ll find it’s a valuable technique for developing trusted and lasting business relationships.

James H. Canada is managing partner/CEO for Alliance Technologies LLC, ITEN mentor and author of “Corporate to Entrepreneur: Strategies for Success.” Contact Jim at james.canada@alliancetechnologiesllc.com, 636-734-2337 or www.alliancetechnologiesllc.com.

Submitted 5 years 99 days ago
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