by Kathy Bernard
First, the free way: On the LinkedIn Home page, click “Start a post.” Paste the link for your job opening into the box and add details like “We’re hiring at XYZ!” Click the camera icon to include an image to make your post pop. Add hashtags like #stlouis, #stljobs or #hiringnow to reach locals looking for work.
To run a paid job posting, it works best to establish a free company page first. To add a page, click the Work icon and then “Create a company page.”
Next, click the Jobs icon and then “Post a job.” Fill out the template with your company name, the job description, screening questions, and wanted skills. Choose whether you want applicants to apply using their LinkedIn profile or on your job site.
Next, click the “Promote job” button to select how you want to share the opening – via LinkedIn’s Jobs only, on qualified candidates’ profile or home page, in email messages, or through mobile push notifications.
Next, set a daily average budget, such as $10, keeping in mind that the actual amount you will be charged depends on your daily budget plus the number of candidate-views your posting gets. Complete the check out process by paying with your credit card. Learn more at linkedin.com/talent/post-a-job and get started finding your next hire on LinkedIn!
Kathy Bernard (email@example.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.