by Kathy Bernard
Wonder what potential customers think about industry trends or your products or services? Wonder know more! Ask them in a free LinkedIn poll.
You can create a poll by clicking into the “Start a post” box from your LinkedIn desktop or mobile homepage and then selecting the “Create a poll” icon. Simply fill in the boxes requesting each question and answer option. Ask up to 30 questions (140 characters each) with up to four responses per question.
Use a LinkedIn poll to learn who may be passionate about what you offer or to gain feedback about product launches or changes. Or use a poll to see who might be willing to participate in more in-depth surveys outside of LinkedIn.
Also, ask more general questions to engage with your network. For example, ask people about their go-to local barbecue restaurant, greatest pet peeve, or favorite Ted Drewes’ blizzard. Everyone has opinions about such topics!
You can post the poll from your individual account or as an admin of your company page or group page. Your poll can last 1 day, 3 days, 1 week, or 2 weeks.
Include topical hashtags, such as #mechanicalengineering, #stlouis or #smallbusinessowners to ensure that the right people view your poll.
If you want to know what your prospects are thinking, ask them on LinkedIn, then use that knowledge to grow your business.
Kathy Bernard (email@example.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.