by Kathy Bernard
If video is a key component of your marketing strategy, consider adding LinkedIn Live to your repertoire. Approved LinkedIn members or company pages can broadcast live video content right on LinkedIn, where according to LinkedIn, such livestreams perform seven times better than native video.
You can use LinkedIn Live in so many ways! Demonstrate your expertise, interview guests, showcase products, or spotlight the people behind your brand to entice prospects or attract new employees. LinkedIn Live lets you interact with viewers in real time to develop relationships with potential customers.
To get started, apply for LinkedIn Live at https://www.linkedin.com/help/linkedin/answer/100224, then choose a live streaming platform, such as Restream, Socialive, StreamYard, Switcher Studio, or Vimeo where you will record your live broadcast and connect it with LinkedIn. Restream and StreamYard offer free options.
Schedule and promote your livestream event in advance. People can click your invitation to attend and add the event to their calendar. LinkedIn Live livestreams show up in your followers’ newsfeeds and at the top of your profile or company page when live. Attract preferred prospects by paying LinkedIn to boost your livestream events to reach them. Plan to make your livestream at least 15 minutes long to give people time to join in.
Apply now for LinkedIn Live to get in front of your prospects on the worlds’ largest business network — LinkedIn.
Kathy Bernard (email@example.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.