by Kathy Bernard
Creating a free LinkedIn company page gives you an easy way to promote your business, share company news and impress your prospects. To establish a page, click “Work” and then “Create a company page.”
Fill out the form with basic information, then add a logo, banner image, and 2,000-character company overview. You don’t have to have include your street address, and a web address is optional. Once you have built your page, retype your company name into the company name box of your current work entry on your profile so that your logo will show there. To access your company page, simply click the logo on the related profile work entry or type the name into LinkedIn search.
Once your company page is established, click the page’s “Start a post” box to share company and industry news; spotlight executives, customers and employees; feature how-to videos; or share fun facts, quotes, memes and more.
Invite up to 100 connections per month to follow your company page by clicking “Admin tools” and then “Invite connections.” Not everyone will accept, but you can build a following by taking this step.
Also click “Admin tools” to sponsor updates to reach more and targeted people, post a free job offering, create an event, or add multiple showcase pages to spotlight products or services that you offer.
Most importantly, keep your company page active so that more people will follow your page and be impressed when they visit.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.
Submitted 2 years 301 days ago