by Kathy Bernard
LinkedIn’s event function allows you to host online events and invite potential attendees. To set up an event, become a Page admin for your company’s LinkedIn page, then click “+ Create” and then “Create an event.” Choose whether to run an online or in-person event and whether you prefer to run your event on LinkedIn Live (through a third-party tool) or through an external event link. Upload a cover image and enter necessary information. Use a LinkedIn registration form to easily invite LinkedIn members.
Next, invite your 1st degree connections and use the web address LinkedIn creates to share your event in LinkedIn posts and other marketing. You can even pay to run LinkedIn ad or sponsored InMails to invite people beyond your immediate connections.
What kind of events should you run? If you’re a wealth manager, host a retirement planning event. Work for an executive coaching firm? Hold a leadership best practices event.
Encourage engagement before, during, and after the event. Before the event, post a question or poll to engage your audience. Send frequent invitations to prospects and reminders to registrants. During the event, share statistics and moderate comments (if using LinkedIn Live). After the event, send a survey, follow-up poll, and brief takeaways.
When the event time comes, open your third-party broadcast tool (if using LinkedIn Live) and send the stream to your event. Attendees will receive a LinkedIn notification and an email message alerting them the event is live. Learn more about event hosting:
https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-to-set-up-your-linkedin-event-in-5-easy-steps.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.