by Kathy Bernard
LinkedIn is an essential tool to grow your business. Here are five key reasons why I train companies to maximize its use:
1. Increased Visibility: LinkedIn gives your business a way to showcase its expertise and professional image. By consistently sharing updates about your company’s business developments, achievements, and product and service offerings, your company can spread brand awareness and generate client interest.
2. Lead Generation and Conversions: With its more than 1-billion-member user base of professionals and businesses, LinkedIn provides fertile ground for connecting with your potential clients, partners, and customers. Its advanced search functionality (through premium options like Sales Navigator), and targeted advertising solutions can help your business reach the right audience with personalized messaging.
3. Professional Networking: LinkedIn revolutionizes the way your business can network and connect with industry peers, potential clients, and partners. It facilitates meaningful connections that can lead to valuable business opportunities.
4. Content-Friendly Platform: LinkedIn’s versatile and content-friendly platform allows businesses like yours to tell your stories through video, newsletters, and long-form articles (which let your company present your messages in their entirety rather than just shorter posts).
5. Business-Focused Environment: Unlike other social media platforms, LinkedIn is primarily business-focused, which makes it easier to present your company on the platform without the clutter of unrelated content.
For these reasons and more, LinkedIn should be a critical part of your business marketing strategy whether you are a solopreneur, have a small mom and pop business, or work for a Fortune 500 corporation.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.