by Jeffrey Gitomer
When I was 19, my dad made me production manager of his 75-employee kitchen cabinet manufacturing factory. Before I officially took the position, I worked in the shop at each job and set production standards based on what I could produce at each station.
On my first official day as boss, Ozzie, our superstar cabinet assembler (main guy in the most important position), came to me and asked for a 25-cent-per-hour raise. I went to my dad for advice and he said, “Give it to him, son.” So I did.
A week later Ozzie returned and demanded another 25-cent raise, and he said he would quit if he didn’t get it. I went back to my dad for advice and he said, “Fire him, son.” I went nuclear. “You can’t fire Ozzie,” I pleaded. “The place will fall apart.” “Fire him, son,” he repeated. So I did.
I dreaded the next day. But to my everlasting surprise, four guys came forward to claim Ozzie’s position. We had a contest to see who would get it. Production was up 25% and “Mr. Irreplaceable” was replaced in less than 24 hours – and was never missed. How irreplaceable do you think you are, Ozzie?
I have heard salespeople boast on hundreds of occasions:
• If it wasn’t for me, this place would fold.
• If it wasn’t for me, we’d be out of business.
• This place couldn’t survive without me.
• I do all the selling so this place can operate.
• My sales built this place.
Those are warning chants that the end is near.
Here are 9.5 early warning signals that your sales brain has stopped functioning.
1. You think sales reports are a waste of time.
2. Everyone does wrong things except you.
3. You get blamed for things you’re certain are someone else’s fault.
4. You think your sales production could be better – if you just got a few breaks.
5. You don’t listen to sales information in the car or do anything to further your sales education.
6. You’re way too cocky, cynical and critical.
7. At night you socialize or watch TV instead of read and plan your next day.
8. You go to sales calls unprepared (no personalized ideas for the prospect or information about the prospect).
9. You think most prospects and customers are dumb (or at least not as smart as you).
9.5. You think your boss is stupid.
Many salespeople are failing or doing poorly and claim they don’t know why or blame everyone and his dog. Many more salespeople get fired and claim or blame the same way. Truth is they can’t or won’t face themselves. They blame others and things instead of taking personal responsibility.
If you’re doing poorly and you blame “circumstances,” take a look in the bathroom mirror.
If you get fired and you leave thinking it’s someone else’s fault, you’ll likely repeat the process at your next job.
If you get blamed and you think it’s someone else’s fault, think again.
It may take one facedown spill in the gutter to wake you up. But it’s a whole lot easier (and less costly) to catch yourself before you fall.
Success strategies: Here are a few positive steps that will lead to better personal and team responsibility.
• Look at your belief system. To succeed at sales, you must believe that you’re the best, your company is the best and your product is the best. All three are needed to succeed.
• Rededicate yourself to be more customer-focused – not me-focused. Customer dedication eliminates lots of the ego problems. When you’re busy helping customers, your time to brag and complain diminishes.
• Rededicate yourself to get more educated. Listen to attitude and sales information an hour a day.
• Work longer hours. Get there an hour before everyone else. People who struggle to get to work “on time” never seem to make it.
• Get more “help”-oriented. Help others get sales. Help others succeed. Help customers get what they want and need.
• Transition from cocky to self-confident. Show it with deeds, not words.
• Transition from blaming others to taking responsibility. Most of the time when things go wrong, you could have done something to prevent it. Admit fault. Take the hit without a bunch of defensive whining.
• Read (or re-read) “How to Win Friends and Influence People” by Dale Carnegie and “Think and Grow Rich” by Napoleon Hill. The two bibles of business and sales success. Rededicate yourself to those success principles.
• Admit the truth to yourself. Admit fault. Then document what you could have done to have prevented the problem or made things better.
Then make a daily (morning) plan to make a change for the better.
In order for the things and circumstances of your life to change, you must change first. Not much will happen without a change in your thought process and your attitude and maybe without you eating a piece of humble pie. Admit it: It starts with you. n
Jeffrey Gitomer is the author of 12 best-selling books including “The Sales Bible,” “The Little Red Book of Selling,” “The Little Gold Book of Yes! Attitude” and “21.5 Unbreakable Laws of Selling.” His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. For information about training and seminars, visit www.Gitomer.com or www.GitomerCertifiedAdvisors.com or email Jeffrey personally at salesman@gitomer.com.
Submitted 9 years 22 days ago