by Fred Miller
An Elevator Speech is that personal infomercial that clearly and quickly tells people who you are and what you do.
It is standard fare for networking events, social functions, and seminars.
The Ultimate Goal of an Elevator Speech is a Conversation.
It’s a conversation with someone who has a genuine interest in finding out more about your products and services.
Specifically:
• How it works.
• What it costs.
• Availability.
• Warranties.
• Financing.
• Options.
• Etc.
The Elevator Speech also has Immediate Goals for those hearing it.
They should be saying thinking at least one of the following.
1. I need that that product/service!
This person presented themselves as an expert. I like that!
As soon as possible, I’m going to contact them and set an appointment to get details.
2. I know exactly what they do.
Currently, I have no need for that product or service. However, if I ever do, I’d be very comfortable having a conversation to find out more and if they are the ones to fill that need.
3. I can easily tell others about this person and their products and services.
My radar is now up to refer them to anyone who is looking for what they do.
Here are Guidelines for a great Elevator Speech.
1. It must be clear, concise, and consistent. Less is more.
2. No Selling! Remember, an elevator speech is a sorting and sifting tool. Everyone is not a prospect.
3. Dis-Qualify prospects.
As an example, here is one of mine.
“I’m Fred Miller. I speak, coach, and write about networking, public speaking, and presentation skills.”
Fred Miller (fred@NoSweatPublicSpeaking.com) is a Speaker, International Coach and Author. Businesses and individuals hire him to improve their public speaking and presentaiton skills.
Submitted 4 years 53 days ago