Industry: Marketing and Advertising
What have been the keys to success for the business?
One key to Sapper’s success is our culture. I’ll highlight our values and our team as two pillars of this amazing culture. Sapper’s values guide our decision making and have proven invaluable as we’ve had to make difficult decisions over the past months. Sapper’s team is second to none. We care about each other and we care about our clients. Another key to success is the value we drive for customers. In 2019, Sapper’s customers realized more than $3 in revenue for every dollar spent with Sapper. Last, Sapper solves a pain that nearly all businesses have: acquiring more customers.
What is your best advice for other business owners to find success in business?
I’ll break it into 2 facets.
Phase 1 – Business launch/foundation. First, find a problem that needs solving. Sounds easy. It isn’t. Second, make sure people will pay to have that problem solved. Third, make sure the amount of money people will pay to solve this problem exceeds the amount of money you have to spend to run the business.
Phase 2 – Nugget for business operation. Demand feedback at all levels and from all levels. A feedback (positive and constructive) culture is an underestimated organizational super-power. Organizations in which direct, caring feedback flows up and down the hierarchy will make better decisions for their clients and people.
What’s the smartest thing your company did in the past year?
Hire exceptional talent. There’s nothing more important to a company than its people. Sapper is no different. Our most recent talent additions have transformed the organization and the people within it in incredible ways. As a fast-growing company, we want team members who have been there, done that and have the t-shirt. Sapper has brought on this level of talent, and it’s been remarkable.
How do you differentiate your business from others in your industry?
Sapper differentiates in two primary ways: 1) our team and 2) our technology. Sapper’s team members are incredible. They are not only intensely knowledgeable about our process and clients, but also in-synch with the customer acquisition challenges our clients are facing -- and how to solve them. You would be hard pressed to find a group of more empathetic, passionate, helpful, and brilliant individuals. In terms of technology, Sapper has developed a data-driven recommendation tool called Regie. Regie helps our internal team as well as our external customers write best-practice, data-driven sales messages in the optimal way.