by Kathy Bernard
Want your organization to be found on LinkedIn for what you do or sell? Of course! Fortunately, LinkedIn lets you include specialties (aka, Search Engine Optimization or SEO words) on your LinkedIn company page. By including such phrases, prospects can find your business when they search LinkedIn for what they need. Plus, adding such terms to your LinkedIn company page helps your business show up high in search results when someone searches for what you offer on Google and other search engines.
Say, for example, you own a local jewelry store. You can include location and keywords on your company page, like “St. Louis Jewelry” or “St. Charles Gold,” as well as terms that describe your products and services, like “One Day Watch Repair,” “Jewelry Cleaning,” and “Wedding Tiaras.” Include spelling variations like “St. Louis,” “Saint Louis,” “GIA Diamonds,” and “Gemological Institute of America Diamonds” so prospects can find you regardless of how they spell or describe what they seek.
If you have administrator access to your LinkedIn company page, add specialties by visiting your page on LinkedIn and clicking Edit Page > Overview > Specialties (up to 20). To start a company page, click Work > Create a company page.
FUN FACT: Even though LinkedIn says you can add up to 20 specialties, you actually can include many more, so figure out what words people use to find your company and use those terms to reach buyers on LinkedIn and Google.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.
Submitted 2 years 22 days ago