by Kathy Bernard
As a business owner or marketer, you know it takes persistence and hard work to create and publish LinkedIn content to continually reach your prospects. To help you share content when you want, LinkedIn now lets you select the precise date and time for your personal and company page posts to go live on the platform. This new feature helps you build efficiencies while fueling a constant content pipeline to engage your audience.
You can pre-publish as many posts as you’d like – up to three months in advance – whenever you have time to schedule them, saving time and ensuring that your personal profile or company page content stays fresh and visible. Scheduling posts is easy whether from your desktop or mobile. After writing a post on your LinkedIn home page newsfeed (either as yourself or as a representative of your company), click the clock icon to set the specific date and time for the post to go live.
To edit or change the timing of your scheduled posts, or to view all the scheduled posts at once, click into the “Start a post” box on your home page newsfeed, select the clock, and then choose “View all scheduled posts.” To learn more, visit https://tinyurl.com/bdd98ztu.
If you are a confirmed early bird or a night owl like me, you’ll love the scheduled post option to ensure your prospective customers view your messages when they are most active on LinkedIn.
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who trains and equips individuals and businesses to maximize LinkedIn for sales, marketing, or fundraising.