by Kathy Bernard
In this tough employment market, you know how critical it is to reach the right candidates with your recruiting dollars. Fortunately, LinkedIn has made it easier to share new job listings with interested prospects. When you run a job posting on LinkedIn, you can opt to have all new job listings shared as an automatic post to your LinkedIn company page. By activating this feature, candidates who follow your company can find their best-fitting positions as soon as they become available.
Why bother with this step? LinkedIn is the top source for candidates by far with more than 200 million people on the platform just in the United States. And that number includes millions of job seekers and potentially interested employed people.
Once you activate this feature, LinkedIn will automatically share one open role per day as a pre-scheduled post to your company page. The text will be pre-populated, but you can edit the description after it is shared. Any job listings made directly on LinkedIn Jobs associated with your page are eligible for automatic posting, except jobs “ingested” from other applicant tracking systems. LinkedIn will continue to post one job per day automatically until you have no new roles to share. This feature is currently only available for company pages with fewer than 1,000 employees.
To learn more about how to automatically schedule your organization’s job postings on LinkedIn, visit https://tinyurl.com/3nk7exta. To establish a company page on LinkedIn, click the “For business” icon and select “Create a company page.”
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn expert/trainer who trains and equips individuals and businesses to maximize LinkedIn for sales, marketing, or fundraising.