by Kathy Bernard
To help clients find your offerings, add a service page on your LinkedIn company page. Service pages are dedicated landing pages that let you interact with interested prospects through a request-and-proposal model. Potential clients can contact providers like your company for free, regardless of connection degree; however, with a Premium Business, Sales Navigator, or Recruiter Lite subscription, you’re eligible to receive additional service requests.
To enable services, go to your page super admin view (you must be an administrator). Click “Create” in the upper-left corner. Select “Add services” and then “Next.” Select up to 10 categories that match your service offerings and then enter up to 500 characters about your organization into the About description. Choose your work location and select whether you are open to remote work. Next, select whether to show prospects your estimated price range by selecting your starting hourly rate, or choose the “Contact for pricing” option.
Click “Add media” to add images or links to external documents, photos, sites, videos, or presentations to impress visitors. Customize the captions to spotlight your offerings. Click “Save” to make your services viewable by members.
Once you receive requests for your services, super admins and content admins of your page will get a notification so they can view and reply to service requests from your company page services admin dashboard.
Only companies with fewer than 500 employees are eligible to offer services through their company page, but for a small business like yours, adding services could be a game-changer!
Kathy Bernard (kathy@wiseru.com), CEO of WiserU.com, is a St. Louis-based LinkedIn consultant/trainer who equips businesses to maximize LinkedIn for sales, marketing, or fundraising.